Smart Farmers wanted

The starting point of the promotion was a comic which showed every Exlan product and service in a playful and narrative way. A real eye-catcher, but not directly an incentive to request a meeting. Therefore, JEEN made a 1,000-piece jigsaw puzzle from the comic. People within the target audience received an envelope with 5 puzzle pieces. To complete the puzzle, they could make an appointment with an Exlan advisor. During the conversation they worked together on issues within their company and were presented with the exclusive box with 1,000 pieces afterwards. In addition, the advisor sat down with a product fan and Z-card in line with the comic. Important tools to support and activity the internal target audience. 

To schedule the appointment, JEEN designed and built an interactive landing page where the illustration came to life. Those who preferred the traditional approach could use the classic response card. Requests poured in both online and by mail which meant that Exlan soon had to pull out all the stops to keep up with the number of leads.