STEKETEE
Positioning. Concept. Branding. Corporate identity. Website. Social media.
Machinefabriek Steketee (Machinefactory Steketee) is one of the leading Dutch companies in the field of weed control technology. The company is part of the LEMKEN family business. Since 2007, Steketee´s focus has been on intelligent camera technology with plant recognition and automatic steering systems.
Ambition
With its focus on mechanical weed control, Steketee contributes to the transition to manual and sustainable agriculture. Steketee limited space to grow for both crops and agricultural entrepreneurs. JEEN must translate this ambition into a new positioning and branding line.
APPROACH
JEEN helped Steketee with its new positioning. Steketee propagates its story and mission with the newly developed pay-off “Space to grow”. JEEN has developed a new house style for Steketee based on existing elements, modernized the logo and developed a number of recognizable and modern visuals. All these elements come together in the new website www.steketee.com. With a communication and branding campaign, we launched the new positioning at Agritechnica in 2019, both online and offline. We designed various stand materials, merchandise and corporate clothing as well.
Dorien
de Leest
Gijs
Gjaltema
Liz
Roelofs
Jeanette
Hengeveld
