virtual trial field avebe
Concept. Design. Online. Website.
Many customers ask us to come up with alternative ideas or hooks to continue to reach customers, members of suppliers during the Corona pandemic. This also applies to Avebe, the cooperative of starch potato growers.
Ambition
The Avebe trial fields in the Netherlands and Germany attract more than 1,000 visitors every year. A tour of the crops to view the trial- and demo fields and discuss the results is unfortunately not possible at the moment. ¨How can we show the trial fields and share our latest insights with the growers?¨ was Avebe´s question.
Approach
Janet Katerberg (Bureau Compas) came up with an interactive platform on behalf of Avebe and approached JEEN to further develop this idea. After an inspiring online brainstorming session, we started with a clear wireframe and attractive design.
Within a few days there was a proposal and prototype of the Virtual Trial Field, an online platform with test field locations, updates, and results. After an exciting period, the website https://demo.avebe.com/ went live at the end of May.
¨Unfortunately we´re unable to visit each other now, although we feel the need to. We have worked hard on a way in which we can share our knowledge and we are very proud of this virtual demo field.¨
Gerlof Tempelman, Manager Agro Nederland
Gijs
Gjaltema
Debbie
Arens
