Bejo wortelmagazine
Magazine. Design. Copy. Editorial.
Bejo zaden (Bejo seeds) is a global player in the field of plant breeding and seed production. The Wortelmagazine (Carrotmagazine) is a true calling card for Bejo ánd carrots in general. With inspiring stories about cultivation in different countries, sales, processing and consumer trends, Bejo demonstrates its broad international knowledge.
Ambition
Bejo zaden wants to show that it is leading the way in the development of carrot cultivation. How do you do that without excessively patting yourself on the back? By publishing a stylish magazine, with a high-quality print quality. A magazine filled with inspiring interviews and useful information about cultivation, trade and trends about their range of carrots.
Approach
The Wortelmagazine is set up on the basis of a strict magazine formula and contains a balanced mix of cultivation techniques and trend stories. Technical stories are interspersed with lighter news about the product. JEEN takes care of the text editing and takes care of the layout and production. The magazine is published in various translations.
¨Together we put a nice magazine on the doormat of our customers.¨
Karina Hens, Bejo zaden
Gijs
Gjaltema
Debbie
Arens
