De Cases

Strategy

I am BAS

The agricultural sector is constantly evolving, and agricultural advisors are no exception. That is precisely why we assisted VAB with a campaign to promote their BAS register. Because let’s be honest: if you are an advisor who provides access to subsidies and offers smart advice, you deserve to be in the spotlight (or two).

#Campagne #Concept #Strategy

Agrifirm It’s in there. And together we’ll get it out.

At Agrifirm, they know a potato does not automatically grow to its full potential. You need a smart farmer and a sharp advisor. And so: a story that shows what it has to offer. Literally and figuratively.

#Branding #Campagne #Concept #Online #Positioning #Strategy

Hatchtech Setcare introduction

We helped HatchTech launch their revolutionary SetCare concept worldwide. ‘Our’ Maaike Dijkhof worked on location for this project.

#Campagne #Positioning #Secondment #Strategy

The goat in the spotlight

JEEN developed the concept ‘Ontdek de Geit’ (Discover the Goat) with an integrated approach in which productpromotion and sectorpromotion support eachother.

#Concept #ConsumerPlatform #Events #Jeenagrifood #Online #Sectorpromotion #Socialmedia #Strategy

Space to grow for Steketee

Steketee creates ‘space to grow’ for crops and agricultural entrepreneurs. JEEN translates this ambition into positioning and a branding line.

#Concept #Jeenagrifood #Online #Positioning #Socialmedia #Strategy

Introduction campaign the new HatchCare

The HatchCare is the flagship of HatchTech Incubation Technologies. If you then introduce an updated version that is even better and more innovative, you won’t let it pass by quietly. JEEN worked on the introduction of the new HatchCare.

#Concept #Naming #Positioning #Strategy

Social media Bionext

How do you ensure that your social media runs smoothly when that colleague is on leave? Bionext enlisted JEEN to man the socials.

#Jeenagrifood #Online #Socialmedia #Strategy

The zuivelmuseum on the map

It’s not a question we get everyday. Could you help us put a new museum on the map? Nevertheless, it’s a question we like to sink our teeth into, especially when it comes to a museum which is on the cutting edge of agri and food. Together with the people behind the Zuivelmuseum (Dairymuseum), we developed the name, slogan, logo and communication strategy for this special museum.

#Branding #Design #Jeenagrifood #Naming #Positioning #Strategy #Website

Leadgeneration – Smart farmers wanted

How to get a seat at 100 farmers´ tables? That was the question from Exlan Advies, a subsidiary of Royal Agrifirm. With a striking DM-campaign, JEEN made sure all pieces fell into place.

#Copy #Jeenagrifood #Leadgeneration #Marketing #Online #Strategy

Renewed identity and positioning Zuidberg

Looking for a distinctive positioning of your brand or company? Read more about our approach for Zuidberg from Ens here.

#Concept #Design #Events #Jeenagrifood #Online #Positioning #Strategy

On the couch at JEEN.

An orange couch, a good cup of coffee and interesting professionals within our sector. The best ingredients to start a good conversation. About the world of agri and food. About marketing and communication. About chances and challenges. Do you have a good story to share, or want to hear one? Then leave your e-mail address below and sit on our orange couch at JEEN.