I am BAS

The Association of Agricultural Business Advisors (VAB) wanted to raise awareness and appreciation for the BAS register, the quality mark for agricultural business advisors. The goal? To draw attention to BAS accreditation, increase BAS registrations and strengthen its position in the sector.

The campaign made BAS visible as the quality mark for consultants who take their profession seriously. The CAP link created urgency, and with the retargeting phase, we encouraged those who were still undecided to take action.