Campaign It's in there

The approach to potato cultivation, launched with a campaign that really packs a punch (or simply: “well done”). JEEN. contributed ideas from strategy to concept, culminating in the creative hook “It's in there”. Because believe us: there really is a lot in there.

From a landing page that people actually read to online campaigns that make you stop scrolling. From advertisements in trade media to a (trade fair) stand at PotatoEurope, where the campaign was launched in festive style. Visibility? Check. Depth? Double check. Yes, it's in there.